Email Marketing for tradies
Marketing For Tradies
Do you know you're eight times more likely to retain a customer than to gain a new one? That means that your potentially wasting a lot of money, time and resource on trying to acquire new leads when in reality you should be spending more of your time looking after the leads you've already earned.
The tradie 'churn and burn' mentality
For whatever reason, we get stuck in this mentality of “we need more leads, we need more leads”. Unfortunately, this means, as a result, we tend to neglect the customers that we already have.
You’ve likely heard the saying, “the hardest part of any sale is getting your foot in the door”. Essentially meaning, the first sale is the hardest, the next sales should be considerably easier (provided you’ve done a good job).
Stop thinking about new leads and start thinking about your past and present customers.
Email is not a dirty word.
We’ve all been part of these cheesy email automations and sequences that send us spammy emails about things we have no interest.
However, if you’re part of an email campaign that is done right, you’ll be receiving relevant, useful information that you look forward to receiving every time.
It’s not that email is bad; it’s that there are too many individuals and businesses that do it poorly.
Email is still the most effective and affordable way to reach your customers, however, it takes strategy and it takes consistency.
Put yourself in this picture.
Where’s John now?
He decided to stick around because it gave him a new, exciting, and profitable focus on his business. That said, one of his leading staff members is keen on taking over, so he now has a succession plan in place.
There’s no reason why you can’t put yourself in that picture. Fill out the form and let’s book a time to have a chat.